Privacy Policy
Effective Date: 03/18/2026
OptivRX, LLC (“OptivRX,” “we,” “our,” or “us”) is committed to protecting your privacy and maintaining the confidentiality of your information. This Privacy Policy describes how we collect, use, and protect information obtained through our website and communications.
Information We Collect
We collect limited personal information through our website, including:
Name
Email address
Any information voluntarily submitted through our contact form
We do not request or require sensitive medical or health information through our website.
How We Use Information
Information submitted through our website is used solely to:
Respond to inquiries
Provide customer support
Communicate regarding services
We do not use website-submitted information for marketing purposes.
SMS Communications
OptivRX may communicate with patients via SMS for purposes including:
Appointment scheduling and reminders
Follow-ups regarding care
Responding to patient inquiries
SMS messages are only sent to individuals who have provided prior consent, which may be obtained verbally or through written forms.
Message frequency varies based on patient needs. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP. For assistance, reply HELP or contact us at (865) 500-4987.
Information Sharing
We do not sell, rent, or share personal information for advertising purposes.
Information may be shared as necessary for healthcare operations, including:
Treating providers and prescribers
Insurance companies or payors
Service providers assisting in operations (such as communication platforms)
All sharing is conducted in accordance with applicable laws and regulations.
Data Security
We take reasonable administrative, technical, and physical measures to protect your information.
OptivRX maintains appropriate safeguards and follows applicable healthcare privacy and security standards, including those required under HIPAA where applicable.
Website Tracking Technologies
Our website may use standard tracking technologies such as cookies and analytics tools (e.g., Google Analytics) to understand website usage and improve user experience.
This information does not include medical or treatment data.
Third-Party Services
We may use third-party providers to support our operations, including:
Website hosting and form handling (such as WordPress and NinjaForms)
Communication services (such as RingCentral for phone and SMS)
These providers are expected to maintain appropriate safeguards for any information they process.
Your Choices
You may:
Choose not to submit information through our website
Opt out of SMS communications at any time by replying STOP
Contact Information
If you have questions about this Privacy Policy, you may contact us:
OptivRX, LLC
1600 Breda Drive
Knoxville, TN 37918
Phone: (865) 500-4987
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.